Ternatural Bluem Sip and Bites

Abstract

Market demand analysis, supply analysis, pricing strategy, and financial analysis are all considered in this feasibility study, which examines the viability of Ternatural Purple Bluem, a company that focuses on producing bread and drinks infused with herbal flowers such as blue Clitoria ternatea, also known as the "butterfly pea" and "blue ternate flower." Based on the survey conducted among the pupils of Camp Vicente Lim Integrated School, there is a substantial demand for locally flavored products, which makes the market potential of the company viable.         

            With an income statement showing a net profit of P6,789.67 for January 2026, the financial analysis indicated profitability. Production and operational strategies were created to ensure efficiency. However, the income statement included labor wages, highlighting the need for effective marketing methods and a slight price adjustment to boost sales. The study found that Ternatural Purple Bluem is a promising business opportunity. It innovates by using herbal flowers to make pastries and beverages instead of herbal supplement capsules, syrup, and tablets, resulting in a unique and profitable product.