YakiYume: Crabstick and Cheese Takoyaki with Teriyaki Drizzle and Midori Drink

Abstract

This study examines the feasibility of YakiYume, a food and snack business that offers an innovative Takoyaki experience. The menu includes Crabstick, Cheesy Mushroom, and Veggie Tofu flavors, catering to diverse tastes, paired with Midori Drink, a refreshing blend of lemon, nata de coco, and cucumber. The study involved thorough planning, including trial-and-error product testing, demand and supply analysis, pricing strategy development, marketing strategies, and financial projections. A survey conducted among students at Camp Vicente Lim Integrated School revealed a strong preference for Japanese-inspired products and healthy drinks, highlighting the business’s promising market potential. Efficient production and operational strategies were applied, and financial analysis indicated profitability, with the January 2026 income statement showing a net profit of ₱20,468.37. The study concludes that YakiYume is a viable business opportunity, offering innovative and healthy options while delivering a unique and highly profitable product.